São Paulo’s most recent gallery knows how to help large artists’ smoking “- art newspaper

Interview with most young interviews They are eager to discuss the hard work to open the gallery. They are far less away to go to talk about the seed capital to kick and maintain business and especially in the current economic environment.

São Paulo’s newest gallery, Yehudi Hollander-Pappi, makes a more detailed view. Mendes Wood Wood dm staff created Matheus Yehudi Hollander and Sofia Pappi, his name of financial protection, Yehudi’s art collection is located above the Monica Hollander, the gallery door. “There is a culture to keep things hidden in our industry, that is not our ethical”. The Netherlands joins his son: “The gallery will be completely transparent in everything that makes it very rare in this market.”

This boost of transparency, a reminder of the privilege so often necessary to launch the commercial gallery, also reflects the success of success. “Good gallery money is a pit,” Yehudi Dutchlander. “You have to make money to make new work and sparks. With conceptualism, but today, a real gallery must be brave enough to be artists who don’t sell well for many years. You must be as obsessively as artist’s artist themselves.

Yehudi Holander in the Gallery of Galleries of Galleries, revealing his decision to market his articles, most gallery takes several years. As Yehudi Hollander says: “We are maximalists, and certainly not monogamists.” The list includes ADRIANO Amaral, a sculptural facility facilities and a performance group that has been created from the hostel of homeless women in São Paulo. Amaral and MEMAK 38. They showed in the Panorama for Brazilian Art Biennale.

Each of these artists, according to Pappi, “they have rigorously and very commit to experimenting with materials they have chosen their final consequences.” The gallery will have a strong focus on performance, installation and video art, as well as paint and sculpture. It’s not just interested in “easily sold or easily displayed or easily displayed,” explains. “We don’t guess the second great job, because it has complicated assembly or too large or too small.”

In a newly renovated Villa Yehudi Hollander-Pappi, Flávio de Carvalho is renovated, far from some of the largest Brazilian shops, such as Luisa Strina. The location is key since the gallery will be in Instagram, which is much more important physical visitors. Yehudi Dutchlander wants “like an old school in the 1980s” and “clean intellectual position”. Also, “Great art wants to avoid messing with Mundan’s” Instagram “Platform Vulgar is the case” is “images to focus on the Donald Trump, foot and food.”

Physical promotion is also essential: Instead of a digital explosion on social media channels, gallery managers have formed large city posters announcing the opening show, SupernovaIt opens on March 22nd and lasts until April 17th.

The exhibition of the group will be a mix of new discoveries in Luisa Brandelli, Gustavo Silvamaral and Miranda Zhang, with international stars and 21st century and XX. Century Anne Iman, like Ross Bleckner and Paul dok. A “religious” sculpture, in a plexiglassbitas belt composed of sculpture in the wax sculpture, will be displayed following the long-term Tuspe between Gallery and Brazilian customs officials. The oil of the Belecner’s linen painting will be publicly displayed in the 1991 solo veteran seller Gallery and Yehudi Dutchlander said it is “great inspiration”.

While Supernova It is filled with secondary market work, as well as collectors and seller loans, its lineup will proceed to restore the market focus. Yehudi Dutchlander, gallery will not address his mother’s collection, Hollandand said that Holiano Costa and Solange Pessa, both of which are represented by Mendes Wood DM. “I always try to sell a third work,” he noted. “Never accepts”.

The Hollander will also offer the artist’s headquarters in the countryside around the American gallery, as the artists of Gallery already tested by artists like the Brazilian painter Natalia Ivanov. According to Pappi, Ivanov moved away from his artistic practice after becoming a mother. “It was a great result of the residence hall, removing the talent built through the fight, that he was waiting forty.”

Such efforts will also be useful for attracting international artists, as the roses of Brazilian galleries are seen, due to import policies that exceed Brazilian art.

“It’s a romantic decision,” Yehudi Dutchlands continued to follow an international program. “We are fighting 47% of the 47% taxes that connect things. But Brazil’s people are strange and responsible. They want to see consistency. Really obsessively showing the artists.