In June 1985, a PRINTED 16 vendor group hung his customs at the London Basic Fair in the Royal Academy of Art (LOPF), now the longest city art fair. “I remember standing at the door and I wonder if anyone will come,” says Gordon Cooke, President of the fair, 40. In a video marking anniversary.
Helen Rosslyn, before a Christie print specialist led LOPF in 1987 when the director went to New York. “When I had my first kids, I wanted to go back to Christie, but I couldn’t go part-time,” Rosslyn said Art diary. “So time he had one.” Until then, the specialists of old older older, old sellers, lunches and a glass of champagne, and the whole had had an informal feeling of Portobello road, “everyone hang things.”
In the 1980s, there were very few fairs. There are hundreds, and this year LOPF passes from 20 to 23 March (March 19) in Somerset House, a week before the IFPDA print fair in New York, moved to 27-30 March. “Now it’s hard for your central showcase” when he collides with that date, “is much more crowded,” says Rosslyn.

Tom Hammick has created this design, Red carpetFor the fair 40th anniversary
Courtesy of the artist
He moved to the Royal Academy of LOPF 2021, as a result of the changes in the calendar of the exhibition exhibition, following the Covid-19 blockage. The fair was mainly old records of old, but, along with the wide market, contemporary work has become increasingly dominated. “We are a barometer [of the wider market] Without meaning, many older sellers decided to withdraw, it is not almost so younger younger or British british sellers into the market. “Rosslyn says.
However, it has continued: “In recent years it is interesting that people quotates in editions, so I see a nice future for the fair,” says Rosslyn. White cubes and Hauser and Hauser and Hauser and Wirth have formed galleries with printed specialists. “Hauser and Wirth is especially a good example, the Department of Editions is a passionate and experienced print specialist for Anders Bergstrom.”
Extraordinary editions are more contemporary than record, but what you call, prints / editions are almost always cheaper than unique work and so they have a much larger market. With many works offered in low pounds, LOPF is first purchased. “I think a lot of artists realize that Dürer did it very nonsensical, paying for a recording of a local carpenter,” said Rosslyn, “now, they are the same artists that many people can achieve if they create cheap editions.”

Shivangi Ladha, presented in India printmaker houses in his studio
© Courtesy Studio Art Print Residence, Jordi Rosés
If you do not have a night fortune, collecting prints, is usually more immunity than marketing incidents than market frostier sectors. “In a fun way, prints are quite stable in difficult markets, and it’s easy to sell another version of an edition, which are attractive to the latest buyers,” says Rosslyn. “Picasso recording, for example, is a very strong shopping, it will never go skyrocketing, but never lost its value.”
This year’s event has more than 40 pointers, Abbott and Holder, raw editions, raw editions, whore, jealous, jealous, Glasgow Print Studio and Austin Desmond. The new exhibitors are Delahunty, India Printmaker House, Taymour Grahne projects and homage.
Rosslyn admitted that it is not an easy market for galleries or artists, and can be embarrassing to overlap a fair. “I think it was hard for some years, and some of the smallest outfits are funded from other sources, or that artists or their artists producing a new edition can be difficult,” says Rosslyn. “So we need to be pretty creative how we protect it, for example, is a large or small space we give. We are very enthusiastic like smaller galleries and collective artists [the artist-led gallery] Verbatim, Glasgow Printmaking Studio or India printing house. “
The Art Insurance company will be financed by Hallett, which will pay £ 8,000 to the UK regional museum, the work carried out by representatives from four unrequenced four organizations will be invited to attend the fair and the recipient will be announced at the reception.
“We want to support smaller museums in the region, but many of these printing collections,” Rosslyn initiative, hopes to expand this award in the future with the aim of traveling with a group of caregivers.
- London Original Printing Fair, March 20-23, Somerset House, London